The Secret to New Ideas

People often want change merely for the sake of change,


whether they are changes for the better or not. The human


animal is easily bored. Furthermore, change is necessary for


those in business, as it is the best aid to replacement and


profit.





We have also been made aware by many books that obsolescence


is built into much merchandise to make it wear out long


before its time. Or new styles are introduced so different


from the current ones that one must abandon useful articles


to keep pace. Much of this is of course highly


objectionable.





We find that many good ideas are abandoned for the sake of


change, such as the elimination of pockets in women's


clothes, or the use of small purses instead of spacious


ones, stiff collars instead of comfortable ones and so on.





On the other hand, an improvement by its very nature implies


change too. So whenever you want an idea, consider all the


facts and factors involved in your product or your subject,


and see what aspects you can change. Some of the possible


changes will doubtless seem foolish at first, but you may be


able to find a justification for them later on that would


permit you to use them. In any case there is nothing to lose


in noting down whatever you think of, even if it seems far-


fetched.





There are, of course, many kinds of rearrangement. One may


use different sizes, different shapes, different materials


or colors; or the same for different purposes; or in a


different position, and so on ad infinitum.





The idea of interchangeable parts was first used by Eli


Whitney in stepping up production for weapons for the War of


1812. Many years later Ford adopted it as part of his


assembly line production method. The idea had many other


applications, even down to basic dresses which can be used


for different occasions simply by the use of other


accessories.





You can imagine the familiar thing in almost any new


position. Transposition from one place to another gave us


the idea of serving meals not in homes but in restaurants.


The same process of transposing gives us all sorts of


outside services formerly done at home-laundries, hospitals,


garment centers, schools and so on.





Which factors from one kind of service overlapping your own,


can be applied to yours? A sunroom has a glass roof. In New


York, some taxicabs have glass roofs to enable the passenger


to look up and see the tall buildings-same idea, different


purpose. Bathing caps for the swimmer are transferred to


raincoat outfits. An ocean-going luxury liner supplies much


more than mere passage. It draws for ideas upon restaurants,


hotels, the entertainment field. Any large business can be


analyzed for such overlapping of interests and can use them


for idea sources.





A writer of articles may find in one magazine or trade


journal possibilities for similar articles for another


field. How a laundry found new customers may suggest that


every business is looking for new customers. The fundamental


principles do not vary much, and can be adapted to how other


small business may find new customers.





Change is the secret for getting ideas. And since change is


everywhere, simply keep your eyes open throughout your daily


life, and at any moment a spark of inspiration will give you


what you need to continue with your idea.





About The Author:





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